What 6 Years of Weekly Uploads Actually Pays a YouTube Creator | Tasia Custode
Tasia Custode lost 90% of her video production business overnight when the pandemic hit. One weekly YouTube video later — every Thursday, for six straight years — and her channel (121K subs) is now a legitimate income arm of her company. In this episode, Tasia opens the books: what YouTube ad revenue actually pays at 121K subscribers, the "invalid traffic bug" that gutted her revenue for 14 months, and how partnerships (including ones that never touch her own channel) became her biggest creator income stream. We also dig into her all-Google production workflow, how she uses Gemini as a daily assistant without letting AI replace her voice, and why she says subscribers are a vanity metric — plus the one number she tracks instead.
About Tasia:
Tasia Custode is a TV Host and Video Producer with nearly 20 years of broadcast experience, honing her skills both in front and behind the camera. As Founder and CEO of Brio Media, she splits her time between business operations, story producing, directing creative, and editing. Tasia is also the sole content creator for her YouTube Channel: Tasia Custode, where she provides viewers with tech tips, app reviews, and a metric ton of Google content. When she’s not producing videos, she can be found traveling the globe, listening to Taylor Swift, and cheering on the Montreal Canadiens.
Connect With Tasia:
What We Offer Creators
Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!
Hire Dusty To Be Your YouTube Coach
YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50.
Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!
All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast.
Follow The Show: