Beyond Metrics: Building a YouTube Brand with Leroy Ter Braak
In this episode, Dusty Porter interviews Leroy, a YouTube strategist with extensive experience helping creators grow their channels. They discuss a strategist's day-to-day responsibilities, common challenges creators face, the importance of storytelling, viewer retention, and effective monetization strategies. Leroy emphasizes the need for a solid plan, an understanding of the audience, and the significance of branding and packaging in achieving success on YouTube.
What We Offer Creators
Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!
Hire Dusty To Be Your YouTube Coach
Subscribe to our weekly newsletter. Each week, I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!
About Leroy:
I'm Leroy, a YouTube Strategist. I've been doing YouTube since 2009, had my first success in 2012, and stopped focusing on my channel full-time in 2019. By accident, I built a creative production agency off the back of the channel and worked with some fantastic brands worldwide. I returned to YouTube in 2022 as a strategist when I saw that it became an actual role and said goodbye to my businesses entirely. Since then, I have helped creators of all sizes monetize their channels with just one video, tripled subscriber counts in months, and garnered millions of views. Now, I work with established creators, entrepreneurs, and other fun clients and think about YouTube all day!
Follow The Show:
Facebook /// X /// YouTube /// Instagram
Connect With Leroy Here:
Request a Guest To Come On The Podcast: